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Standards Briefings

Analytical briefings on what the Heavy Metal Tested & Certified standard is, why it is set the way it is, and what it changes for brands, retailers, and counsel. Each briefing is a citable technical analysis grounded in the literature index and the program’s governing principles.

Litigation

Positioning

Business case

Retailer

Scope & standards

Program

10 items under this folder.

  • After Palmquist

    Why a Federal Defense Verdict No Longer Ends a Heavy-Metal Lawsuit

    Updated
    • The Open Category

      The Non-GMO Project Owned a Word Organic Never Did. Heavy Metals Is the Next One.

      Updated
      • What Organic Doesn't Say

        Organic Certifies How Food Is Grown. Heavy Metals Are a Question It Was Never Built to Ask.

        Updated
        • The Cost of Being Uncertified

          Why _Palmquist_ Moved Heavy-Metal Certification From the Marketing Budget to the Balance Sheet

          Updated
          • The Retailer as Anchor

            Palmquist Made Retailers Anchor Defendants. Supplier Qualification Is the Response.

            Updated
            • The Premium Promise

              Premium Brands Sell Trust. After Palmquist, Trust Needs Proof.

              Updated
              • Four Metals Is No Longer Enough

                The Regulators Moved to Eight. Certification Stayed at Four.

                Updated
                • The Surveillance Protocol

                  Defensible Evidence Is Built Before Litigation, Not After

                  Updated
                  • The Evidence a Jury Will See

                    Heavy-Metal Litigation After Palmquist, and What Defense Counsel Can Build Before the Complaint

                    Updated
                    • What HMTc Is

                      A Neutral Primer for Counsel — What the Program Certifies, What a Licensee Signs, and What It Does Not Claim

                      Updated